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Google: Search Results

Anatomy of a Results Page

How Google decides which results are first

Page rank is determined by many factors, including:

1. How often your search terms appear on a web page

2. If your search terms appear in the title of a web page

3. How many other web pages link to a particular web page, and the quality of those linking web sites

4. How often the page link is clicked on in other Google searches

5. Your location

6. Your search history

How Google decides which results appear under the In-depth Articles section.