The Filter Bubble is a term that refers to the bubble we're in on the internet. When you use Google, unless you take the precautions listed below, you receive personalized search results based on your search history and other user information. Yahoo News, Facebook, Netflix, YouTube, and other sites deliver personalized results based on your interests, but they leave out important information and news. Watch the video below for more information about the Filter Bubble, and follow the directions on this page to help avoid it.
1. Sign out of Google before searching.
2. Turn off your Google Web History
4. Opt out of Google's ad settings, and review and edit the demographic information Google has about you.
5. Using private browsing, like Chrome's incognito mode and Firefox Private Browsing, will keep some of your information private. But your browser and internet provider still have access to a lot of your data, even when using private or incognito mode.
6. Try a search engine that doesn't track or filter--see the Alternatives to Google tab in this guide for more information.
7. If you're very concerned about tracking, you can also use a browser extension/add-on that will disable ads or tracking. When you disable tracking, websites like Google, Facebook, and Yahoo News are unable to follow your reading habits across the internet. This can help you avoid the Filter Bubble. There are many extensions available, but these are some of the more common and easy to use options.
The downside of personalized search results...
Google collects data about you and uses it to customize your search results. Here's Google's introduction to Search History Personalization.
Google also stores information about your searches and makes it available to others, including governments and courts.