Finance for Normal People by Meir StatmanCall Number: HG179 .S8117 2017
ISBN: 9780190626471
Publication Date: 2017
"Finance for Normal People teaches behavioral finance to people like you and me--normal people, neither rational nor irrational. We are consumers, savers, investors, and managers...The book guides us to know our wants--including hope for riches, protection from poverty, caring for family, sincere social responsibility, and high social status. It teaches financial facts and human behavior, including making cognitive and emotional shortcuts and avoiding cognitive and emotional errors such as overconfidence, hindsight, exaggerated fear, and unrealistic hope. And it guides us to banish ignorance, gain knowledge, and increase the ratio of smart to foolish behavior on our way to what we want."-- taken from cover