In 1901, David Hänig published research that led to what we know today as the taste map: an illustration that divides the tongue into four separate areas. It has since been published in textbooks and newspapers. There is just one problem: the map is wrong. So how do misconceptions like this spread, and what makes a fake fact so easy to believe? Joseph Isaac dives into the world of misinformation.
Fake news can sway elections, tank economies and sow discord in everyday life. Data scientist Sinan Aral demystifies how and why it spreads so quickly -- citing one of the largest studies on misinformation -- and identifies five strategies to help us unweave the tangled web between true and false.
"When such auto-generated uncanny valleys shoot out into the ether, it becomes all the easier for other troublemakers to spread them to more gullible audiences—and it becomes impossible to nail down just who was behind them, frighteningly easy as they are to generate."
"Part of the reason for this increase is that the barriers for creating deepfakes are getting lower. There are a lot of easily accessible AI tools that can generate realistic faces and a lot of tools that can animate those faces or create full-length videos out of them. Scammers often use images and videos of real people, deepfaked to slightly change their faces or alter what they’re saying, to target their loved ones or hijack their public influence."
"The original pictures were posted to Instagram. One was a selfie taken in a restroom. The other, a photograph of the girl's batmitzvah. In both images, the girls were properly clothed. The computer-generated images made them appear to be nude. The boy shared the photos with another boy on Snapchat."