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French
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A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide success * Follows 19th-century pharmacist Angelo Mariani's interest in coca from medical uses to the development and healing effects of his world-famous coca wine, Vin Mariani * Explores the botany of coca, how it differs from cocaine, its traditional uses, and early scientific studies on coca from doctors, including Sigmund Freud * Examines Mariani's highly successful international advertising campaigns, the first to use celebrity endorsements, including testimonies from Pope Benedict XV, Sarah Bernhardt, Thomas Edison, Jules Verne, H. G. Wells, William McKinley, Emile Zola, and Alphonse Mucha One of the oldest and most potent natural stimulants, the leaves of the coca plant are the organic source from which cocaine is synthesized. Fresh coca leaves and products made from them have verified medicinal and healing properties--and not the same addictive qualities or negative side effects as cocaine. In the late 19th century coca products became hugely successful in Europe and the United States. The most famous was Vin Mariani, a coca-based tonic wine developed by Corsican pharmacist Angelo Mariani (1838-1914).
Throughout this book, the concept of framing is used to look at art, photography, scientific drawings and cinema as visually constituted, spatially bounded productions. The way these genres relate to that which exists beyond the frame, by means of plastic, chemically transposed, pencil-sketched or moving images allows us to decipher the particular language of the visual and at the same time circumscribe the dialectic between presence and absence that is proper to all visual media. Yet, these kinds of re-framing owe their existence to the ruptures and upheavals that marked the demise of certain discursive systems in the past, announcing the emergence of others that were in turn overturned.
This groundbreaking book is about what 'popular culture' means in France, and how the term's shifting meanings have been negotiated and contested. It represents the first theoretically informed study of the way that popular culture is lived, imagined, fought over and negotiated in modern and contemporary France.It covers a wide range of overarching concerns: the roles of state policy, the market, political ideologies, changing social contexts and new technologies in the construction of the popular. But it also provides a set of specific case studies showing how popular songs, stories, films, TV programmes and language styles have become indispensable elements of 'culture' in France. Deploying yet also rethinking a 'Cultural Studies' approach to the popular, the book therefore challenges dominant views of what French culture really means today.
Revisioning French Culture brings together a striking group of leading intellectuals and scholars to explore new avenues of research in French and Francophone Studies. Covering the medieval period through the twenty-first century, this volume presents investigations into a vast array of subjects. Revisioning French Culture grapples with topics vital to the contemporary cultural landscape, including universalism, globalization, the idea of Francophonie, and religious and secular identity. This essay collection furthermore transcends and illuminates the contemporary by delving into matters that have long resonated in the humanities and letters, such as death, war, trauma, power and politics, notions of the truth, conceptions of the self, and modes of reading and writing. With contributions by a number of figures known across the humanities and the social sciences, Revisioning French Culture explores the foundations of the French and Francophone world, providing cultural, political, and historical context for the crisis facing democracy and liberalism around the world today. These essays were assembled in honor of Lawrence D. Kritzman, whose writing and editorial work in French studies inspired the wide-ranging themes examined here.
In the late fifteenth century, Burgundy was incorporated in the kingdom of France. This, coupled with the advent of Protestantism in the early sixteenth century, opened up new avenues for participation in public life by ordinary Burgundians and led to considerably greater interaction between the elites and the ordinary people. Mack Holt examines the relationship between the ruling and popular classes from Burgundy's re-incorporation into France in 1477 until the Lanturelu riot in Dijon in 1630, focusing on the local wine industry. Indeed, the vineyard workers were crucial in turning back the tide of Protestantism in the province until 1630 when, following royal attempts to reduce the level of popular participation in public affairs, Louis XIII tried to remove them from the city altogether. More than just a local study, this book shows how the popular classes often worked together with local elites to shape policies that affected them.